With several trade negotiations underway, in particular the Indonesia EU Comprehensive Economic Partnership Agreement negotiations, mastering market intelligence and analysis tools is essential for Indonesian negotiators and analysts to support the country’s trade strategies. The Ministry of Trade, with support from ARISE+ Indonesia, organised a training on ITC Market Analysis Tools, April 6-9, 2021.

"Market analysis based on trade data will help us identify products and sectors to prospect potential partners,"

Ministry of Trade's Secretary of the Directorate General of International Trade Negotiations, Moga Simatupang, said in his opening remarks.
Over the four-day training, trade analyst, planners and negotiators from the Ministry of Trade, Bappenas (Ministry of National Development Planning), and the Ministry of Industry enhanced their knowledge on the market analysis process, data interpretation and how to use Trade Map and Market Access Map, two important ITC Market Analysis Tools. The training was delivered through a “hybrid” mode whereby most participants gathered in a location and the trainer intervenes remotely.

The tools were developed by the International Trade Centre (ITC), the joint agency of the World Trade Organisation (WTO) and the United Nations (UN) that is fully dedicated to supporting small and medium-sized enterprises (SMEs) in going international. The ITC tools are free for developing countries and can be accessed by the public.

Rajendra Singh, a certified ITC trainer from the Trade and Export Promotion Centre of Nepal, walked the participants through the ITC trade database and features in the Trade Map and Market Access Map, such as trade indicators on export performance, international demand, alternative and competitive markets, custom tariffs, trade of agreements, rules of origin, trade remedies, and non-tariff measures.

"Market analysis will help us conceive an adequate marketing strategy for entering new markets,"

Singh said.
One of the participants, Fakhrul Razy, a Trade Analyst in the Ministry of Trade's Directorate of Bilateral Negotiations, said that the ITC tools are very useful to support his day-to-day duties.

"The exercises given during the training have allowed us to excel in the use of the Trade Map or Market Access Map to support our work,"

Razy said.
Despite the fact that the trainer could not work side by side with each participant individually, the outcome of the training was very positive as proven by the excellent assignment presentations of the participants at the end of the course.

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