Technical Assistance I
Indra, Sadi, Vivi and Hanzela were overwhelmed when their booth, ARISE+ Indonesia-supported Indonesian Geographical Indications (GI), at the 3rd World Conference on Creative Economy (WCCE) Expo, was visited by many prominent figures, including Indonesia's Minister of Tourism and Creative Economy and his wife, the Deputy for Digital Economy and Creative Product, the Director of Creative Industry and Intellectual Property Development, the Ambassador of the Creative Industries of the Mayor of London, the Ambassador of Serbia, and many others.
Indra, Sadi, Vivi and Hanzel, the representatives of GI associations of Bali Amed Salt, Bali Kusamba Salt, and Muntok White Pepper, respectively, used the opportunity to promote Indonesia's diverse Geographical Indications to the international community. They were thrilled when the visitors, including the prominent figures, praised GI associations and ARISE+ Indonesia for promoting local speciality products and provided encouragement to advance Indonesian GIs.
The Ministry of Tourism and Creative Economy (MoTCE), in collaboration with the Ministry of Law and Human Rights (Directorate General of Intellectual Property) and the Ministry of Trade (Directorate General of National Export Development), provided the necessary institutional support for the event to happen while ARISE+ Indonesia provided the technical support.
The prestigious international conference, held in Nusa Dua Bali, 5-7 October 2022, was co-hosted by the Ministry of Tourism and Creative Economy and the Ministry of Foreign Affairs.
During a visit to ARISE+ Indonesia-supported Indonesian Geographical Indications (GI) booth, the Director of Creative Industry and Intellectual Property Development at the Ministry of Tourism and Creative Economy (MoTCE), Mr Robinson Hasoloan Sinaga, reiterated MoTCE's commitment to supporting GI associations in promoting Indonesian GIs. Through WCCE Expo, Mr Robinson hoped that many more people would recognise and accept Indonesian GIs, especially in the international market.
"Therefore, the GI association or the rights holder communities (MPIGs) will get better economic benefits," Mr Robinson said.
During the conversation with the MPIGs that afternoon, Mr Robinson advised them to maintain the product quality and improve the packaging and product branding domestically and abroad.
Vivi Widyana, the founder of Billiton Spices and one of the members of the Muntok White Pepper GI Association, said, "We are grateful to get this global exposure for Indonesian GIs. We get lots of insights from the business community as well. Thank you, MoTCE and ARISE+ Indonesia."
Sadi Ari Putra, the representative of the Bali Kusamba Salt GI Association, underscored the opportunity provided by WCCE Expo to learn from other entrepreneurs, especially in building self-confidence and creative ideas on product presentation and packaging.
The GI products featured in WCCE Expo included Amed Bali Salt, Kusamba Salt, Kulon Progo Jogja Coconut Sugar, Gayo Arabica Coffee, Flores Manggarai Arabica Coffee, Flores Bajawa Arabica Coffee, and Muntok White Pepper.
To date, ARISE+ Indonesia, under the aegis of DGIP, DGNED and MoTCE, has supported the promotion of more than 20 Indonesian agri-food GI products through product showcases and culinary shows at five international trade fairs, namely (i) Expo Dubai 2022, (ii) Alimentaria Barcelona Spain, (iii) Food and Beverage Indonesia at JIEXPO Jakarta, (iv) Bali Ubud Food Festival and (v) Javara x Dharmawangsa collaboration on Indonesia Spice Up the World exhibition.
Supporting MPIGs to participate in the Business to Business (B2B)/international promotional events aimed to raise awareness of Indonesian GI products and foster better linkages to the market.