A GI label is an important differentiating factor which adds a premium to the value to the product. While Indonesian GIs have a very high potential, it is observed that many GI products are not always labelled appropriately on the marketplace. Such omissions are counterproductive to the added value of genuine products and deprive them of legal protection against possible malpractices. To address the issue, DGIP, with technical collaboration from the European Union-funded ARISE+ Indonesia Trade Support Facility, has developed the Indonesia IG Branding Guidelines.
Supporting MoLHR Regulation No. 29 of 2013 concerning the Indonesian Geographical Indications (GI) Logo and Code of Origin, the technical guidelines aims at assisting legitimate GI producers and GI Users in applying the Indonesian GI Label correctly to indicate the authenticity of the GI products.
The launch event will begin with the official handing over of the guidelines by the Ambassador of the European Union to Indonesia, HE Vincent Piket, to the Director-General of Intellectual Property, Mr Freddy Harris.
The handover session will be followed by a webinar and a panel discussion on the use of the technical guidelines as well as tips and tricks on GI Label and brand development from the perspectives of legal, business and creativity led by ARISE+Indonesia GI Branding and Promotion Expert, Nurmala Martin. Present as speakers are DGIP Head Section of GI Monitoring Idris Tanjong, Chief of Aku Cinta Masakan Indonesia Santhi Serad, graphic design communication specialist from Universitas Pelitas Harapan Brian Hananto, and local brand activist of Gambaran Brand Arto Biantoro.
The full event will be live-streamed on Youtube ARISE+ Indonesia.
Date : Wed, 22 September 2021
Time : 10:00 – 12:00 (Jakarta Time, GMT+7)
Venue : Hybrid
Participant : DGIP, Italian Embassy, Polish Embassy, Hungarian Embassy, relevant ministries/agencies, regional governments, MPIGs, AIGI, private sector, brand activists, universities (attending virtually)